Online World: Our past, Our present and Our future
Online World: Our
past, Our present and Our future
-By Richa Christopher
The boundaries of lockdown are beginning to ease in various
parts of the world, an acceptable practice that many consider to be a sign of
hope. Consumers are hoping that the similarities will return to their daily
lives. For products that strive to make sales as a hope is like survival: an
opportunity to move forward, to get customers back and gradually recoup lost
money.
While the lens shines in the online shopping area in
particular, it is clear which trends will continue to gain momentum.
The retail sector will benefit from increased online shopping
and an increase in e commerce audiences. There are strong indications that online shopping should see
a long-term increase, which is why those who invest in them will see a huge
return. 40% of customers would buy more items online to bring home after
the disease, with global prices associated with gender income and age.
If we break this by the audience section: The 45% of ecommerce consumers who first started shopping say they plan to spend more money online after the outbreak. The 33% of those who did not shop online regularly before the outbreak program spend a lot of time shopping online after the outbreak. While the biggest increase is for those who are accustomed to shopping online regularly, the growing trend among new converts still works.
In addition, almost a quarter wants to spend more time
browsing the internet before visiting the store, suggesting that
"webrooming" will see an increase at least in the short term (with a
subsequent decrease in "showrooming", where shoppers look -store
before looking for a good price online) .
Meeting the needs of consumers affects everything. The increased engagement with
ecommerce during the epidemic has shown people that online shopping is a
possible and easy way to choose a wide range of products. But since the
market is not what it used to be, every retail product that wants to increase
its online revenue needs to go through the shoes of its customers first, and
then do something. While staying close to consumers will be a critical
difference, with an important marketing point: Fifty-five percent of
consumers say those products that best meet their needs will influence the
businesses they buy from after the outbreak.
Consumers are able to spend money, but it is the products
that prioritize their commitment to their audience that will stand out the
most. While certain purchases may be delayed for some time, brands need to
remember their potential to make a compelling online offering and encourage
consumers to make more online purchases while still in their power. With
consumers skipping, there is a way to recovery. As retail products seek to
generate revenue online, those who strongly agree with what their customers
want - not before COVID-19, not on top of it, but now, in this ‘new norm’ -
will be the first in line to rebuild profits and prove their value in more than
one way.
Great work
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ReplyDeleteInformative, and really helpful
ReplyDeleteQuite amazing facts and beautiful writing style.
ReplyDeleteI feel it's the need of the hour but also it has equal cons to the pros it possesses
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