The Not So Random Blog

THE IMPACT OF COVID-19 IN  CLOTHING AND FASHION INDUSTRY -By Richa Christopher The Covid-19 epidemic has had a profound effect on almost the entire industry, whether it is unprecedented pressure on health services, unnecessary business closures, or supermarkets that need to consider their re-storage strategies and opening hours. It follows that the fashion industry has also been facing the effects of the global health crisis. Luxury Brands Donate Although dismissed as futile - compared to the previous service industries that strive to keep people alive and well fed - the fashion industry is a creative mecca and is one of the world's most important financial instruments. The deterioration of the fashion industry will see a negative impact on the global economy, not to mention the declining or unemployed status of millions of artists, designers, tailors and more. The virus has travelled at different rates, and has had different effects in different countries. Recent lockout measure...

  BURGER KING Vs MC  DONALD'S -By Richa Christopher BURGER KING: THE MOLDY WHOPPER The global Burger King campaign The Moldy Whopper made a real impact when it was released earlier this year. The 34-day time-lapse  indicates who has the image that should be glue, a molded version of its previous personality. It is designed to highlight Burger King's movement in the use of synthetic restrictions, but to separate ideas between markers. While the basic message is clear, it is unbelievable that such images would encourage consumers to buy. Analysis of the campaign's results suggests that while it has led to the emergence of 8.4 billion media outlets, this has not translated into a strong buy objective. Apparently, however, the aim of the campaign had a long-term vision: to prove Burger King’s commitment to real food in the eyes of a growing consumer health. Or, as CMO Burger King puts it "We want to change fast food for good". Whether you like it or not, the mol...

Online World: Our past, Our present and Our future -By Richa Christopher  Hello guys let us look at the changes we experienced in our life style in the recent past and what we experience presently. As the fast-developing technology, mobile revolution and the internet connectivity which is penetrating deep inside the urban and rural areas, have changed the world into a high-tech world which is Powerful Online World. Now we can imagine what has the future stored for us?  It is quite unpredictable and also beyond our imagination. The boundaries of lockdown are beginning to ease in various parts of the world, an acceptable practice that many consider to be a sign of hope. Consumers are hoping that the similarities will return to their daily lives. For products that strive to make sales as a hope is like survival: an opportunity to move forward, to get customers back and gradually recoup lost money. While the lens shines in the online shopping area in particular, it is clear ...

The Game of Brand Loyalties in Pandemic By Tanya Agarwal I hope you peeps are doing well in this pandemic! It surely has disrupted the lives of the living and made us believe that wrath of nature can be unforgiving but also made us realize that life is more precious than our busy work schedules. The pandemic has changed the way we have lived so far, classes are now online, companies are following work from home policies, movies are premiering on OTT platforms; in all people are adapting to the new normal and so are the companies. In the pre-pandemic era, brands across all the industries and geographies mainly focused on roping customer loyalties through transactional incentives which were earlier in most cases established at point-of-purchase. By transactional loyalties, I meant discounts, coupons, reward points, promotions etc. and how easy they are to use.   Brands provided customers with multiple choices, making their switching cost almost negligible. In that light, brands foc...